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What is Information Architecture?

Information architecture is as the art and science of organizing and labeling websites, intranets, and software with the aim of supporting their usability. Information architecture is focused on the usability of a website and the user’s experience through it; it is the Information Architect’s job to organise the content and flow of a website based on specific methods, processes and evidence gathering.

Why is Information Architecture so important?

Information architecture (also known as IA) is the base on which a great website can be designed and built; IA covers all aspects of web design and build such as form, function, navigation and interface, interaction, and visual design. Information Architecture should be the first step taken when designing a site. A good IA is incredibly effective, and using the services of a good Information Architect can save both time and money in the long run.

It is the job of the Information Architect to create the traffic patterns and navigational routes that get the customer from A to B in language that is helpful and easy to understand. Done properly, IA will help you meet customer goals and can increase brand awareness and product or service sales.

Information architects also help businesses and stakeholders clarify priorities as well as ensuring that the solutions proposed are feasible. Good Information Architects will work with the business to set and document the expectations for the right solution.

IA helps to keep projects delivered on time and on budget

The services of an Information Architect will be brought in during the business requirements stage of a web project. Once these business requirements are ascertained, the skills of the Information Architect enshrine the business requirements within the DNA of your site. By establishing the website’s functionality, customer flows and design, the work of a good Information Architect will help to ensure that the project requirements are met and delivered on time and on budget.